“…highly connected people–the hubs or influencers–played no significant role [on how ideas spread]. People selected the next person in the chain based on qualities such as living in geographic proximity, sharing occupations, and other factors more so than being heavily connected, or having high status.”
~ Herb Schaffner, discussing Duncan Watts’ new book “Everything is Obvious, Once You Know the Answer”
(Source: bnet.com)
